Our Services

Avril Digital delivers digital media from start to finish

Concept - we create & present strong, commercial, creative concepts to licensor & publishers or other commissioning entities

Deal-making - we facilitate agreement between publishing, licensing and production & development partners

Production - we manage production across platforms, with licensor/publisher milestone sign off points

Testing - we create QA test plans and manage test facilities. We create and run focus testing with target consumers

Launch - we meet platform owner requirements and we facilitate marketing & retail launch

Avril Digital creates powerful, compelling concepts for digital media projects

Creating compelling digital content ideas are at the heart of what Avril Digital do. Whether working with existing brands or original concepts, ideas for new products and services are developed by seeking answers to the key questions:

A concept which addresses these questions convincingly will provide a focus of heat and light around which prospective partners can gather.

Our work on Horrid Henry and Comedy Demon provide good examples of this part of our process in action.

Avril Digital facilitates the deal-making process between all parties

Avril Digital will use its experience to analyse current market performance to facilitate agreement between licensors, publishers and developers.

Taking assessments of the value of properties, the cost of goods and equitable division of royalties or other revenues, Avril Digital can provide consultation and information which can speed up the process of legal agreement.

Avril Digital has the experience and insight into the costs of production and to market to enable partners to make informed decisions in making digital content deals.

As a licensed Nintendo developer, Avril Digital has particular expertise in facilitating successful deals for partners in production of DS, DSi and Wii products.

Avril Digital delivers on schedule, on budget, to the highest quality

Avril Digital is a producer of a range of digital media:

Working with a network of associate artists, animators, film-makers, designers and software engineers, Avril Digital creates and manages project teams to deliver on time, to budget and to schedule.

This service has delivered the range of video game and digital media projects listed.

Avril Digital is a Nintendo licensed developer and the main focus of the company's activity is to develop licenced software products aimed at children and their families.

Avril Digital conducts testing for compliance, quality assurance & appreciation

Avril Digital has a wide experience working with some of the leading game functionality and quality assurance specialist companies. We work with these agencies to create cost-effective testing plans which are scheduled with the product development to ensure that software reaches the highest standards of quality and platform compliance.

Avril Digital offers a full service focus testing game software for children, devising tests, recruiting play testers, providing test equipment through to analysis reports with video documentary of how a product performs in the hands of target consumers. These services were used to great effect in the development of Horrid Henry and Tracy Beaker.

All Avril Digital staff working with children are CRB checked and Avril uses local authority licensed chaperones during test sessions.

Avril Digital provides the links between development and publishing & retail

Avril Digital work closely with publishers and retailers and their marketing agencies to support the launch and sales of the product.

Our service includes:

We have been closely involved in the marketing planning of all the video game titles we have worked on and have actively supported the launch and marketing of other digital media projects where required.